About us
A big hearty Irish welcome to Belle of Belfast, a place where the spirit of Ireland lives on in every gift, handcrafted piece, and curated treasure. We are more than just an online company; we are a celebration of Irish heritage, culture, and the timeless beauty of our land. Our journey begins with our founder, Victoria, a proud Northern Irish woman with a deep love for her roots and a passion for sharing the magic of Ireland with the world.
Belle of Belfast wasn’t always an online store. In fact, it started in the sun-drenched town of La Marina, Spain, as an Irish bar. Victoria’s dream of creating a little slice of Ireland abroad came to life in the form of a cozy bar that quickly became a home away from home for many. The bar was known for its lively atmosphere, warm welcomes, and the unmistakable charm that only an Irish pub can offer. See pictures on our facebook page >>
The bar name was inspired from the song 'I'll tell me ma ' and that was how the name “Belle of Belfast” was born. Here's a video from our Youtube channel for you to learn the lyrics for your next St Patrick's Day!! https://youtu.be/So1qiyLaypk?si=el3Vg62pH4CCfHTa
However as the months passed, the demands of running a bar began to take their toll. The long hours, late nights, and at times fast-paced lifestyle left little time for the things that truly mattered to Victoria.
She started to feel she was heading for a different path—one that allowed her to reconnect with her passion for Irish culture, her love for authentic craftsmanship, and her desire to make a bigger positive impact on the world around her. 
Pulling the first pint on 21st July 2022
As an accomplished Internet marketer for over 20 years, she began to dream of a new online venture, one that would carry the heart and soul of her Irish bar into a new chapter.
She had to make the leap of faith and put the bar up for sale first. When a new owner was found, it was then that dream became Belle of Belfast, an online haven for those who cherish all things Irish.
With her wealth of IT experience and deep connection to her heritage, Victoria set out to create a brand that would offer more than just products; it would offer stories, memories, and a sense of belonging.
Every item in our collection is thoughtfully selected, celebrating the artistry, craftsmanship, and traditions of Ireland. From handcrafted jewelry and cozy blankets to unique home décor and meaningful gifts, Belle of Belfast is a tribute to the land of a thousand welcomes.
What sets Belle of Belfast apart is our unwavering commitment to quality, authenticity, and connection. We work closely with professional artisans and businesses across Ireland to ensure that every piece we offer reflects the true, unique and creative essence of our culture. Each product has a story to tell, from the hands that created it to the history that inspired it. Whether you’re searching for a gift that will bring joy to a loved one or a piece that will remind you of home, you’ll find it here.
At Belle of Belfast, we believe in the power of connection—connection to our roots, to our community, and to each other. We are honoured to share a piece of Ireland with you, wherever you are in the world. So, whether you have Irish blood or simply a love for the Emerald Isle, we invite you to explore our collection and discover the beauty, warmth, and tradition that define Belle of Belfast.
Thank you for being part of our new journey. Sláinte!